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Privacy Policy

Effective Date: 24.4.2025

Altered Awareness (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website: [www.altered-awareness.com] (“our site”).

Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

 

1. Information We May Collect From You

We may collect and process the following data:

  • Personal identification information (such as your name, email address, phone number, postal address)
     

  • Technical data (such as IP address, browser type, operating system, device identifiers)
     

  • Usage data (such as information about how you use our website, including browsing patterns)
     

  • Marketing and communications data (such as your preferences in receiving marketing communications from us)
     

 

2. How We Collect Your Information

We may collect your data through the following methods:

  • Directly from you when you fill in forms on our site or contact us by email, phone, or otherwise.
     

  • Automatically through your use of the website via cookies and other tracking technologies.
     

 

3. How We Use Your Information

We use the information we collect about you to:

  • Provide and maintain our website and services
     

  • Respond to enquiries and provide customer support
     

  • Send you important notices or updates
     

  • Improve our website through analysis and feedback
     

  • Deliver marketing communications (only with your explicit consent)
     

 

4. Lawful Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases to process your personal data:

  • Your consent
     

  • The performance of a contract
     

  • Our legal obligations
     

  • Our legitimate interests, where such interests are not overridden by your rights
     

 

5. Sharing Your Information

We do not sell or rent your personal data. However, we may share your data with third parties where necessary, including:

  • Service providers who support our business operations
     

  • Legal or regulatory authorities where required by law
     

  • Third parties to whom we may choose to sell, transfer, or merge parts of our business
     

 

6. Data Retention

We will retain your personal data only for as long as is necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

 

7. Your Data Protection Rights

Under the UK GDPR, you have rights including:

  • The right to access the personal data we hold about you
     

  • The right to request correction of inaccurate data
     

  • The right to request erasure (“right to be forgotten”)
     

  • The right to object to or restrict processing
     

  • The right to data portability
     

  • The right to withdraw consent at any time where consent was the basis for processing
     

To exercise any of these rights, please contact us at: [insert contact email]

 

8. Cookies

Our site uses cookies to distinguish you from other users and improve your browsing experience. For more information, please refer to our [Cookie Policy].

 

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or the content of such sites.

 

10. Security

We take the security of your data seriously and implement appropriate technical and organisational measures to safeguard it. However, the transmission of information over the internet is not completely secure, and we cannot guarantee the security of your data transmitted to our site.

 

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you by email.

 

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at:

Altered Awareness
Email: sam.harris@altered-awareness.com
Address: 5 Maxstoke close, Dosthill, Tamworth, B771 NP

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